💜 2000+ conversions across 6 countries with 1 winning video

While we could have photoshopped this, if you check out Sparkl’s TikTok account, you can see that the video has been viewed by 12+ million people – just on TikTok! alone. Of course not all of this was organic, but this also shows that it was well worth spending a lot of money on! 💸

@sparklhungary Az ajándék, ami Rólatok szól ❤️ #lovenote #lovenotehungary #egyediajándék #nekedbe #magyartiktok #évforduló #évfordulósajándék ♬ eredeti hang – SPARKL Magyarország

🎥 About the videoshoot

The location was the client’s office and the model was provided by our agency. When organising a similar video shoot, we usually:

• Shoot 3-4 videos,
• Use different hooks and angles,
• Each video is shot in 2-4 languages each (first for the best performing countries, then if they work well in advertising, we develop them for other countires as well).

We tested 2 different versions of this video, where we changed the text that appears on the opening screen. As the first 3 seconds are usually the most important in an ad, we tend to focus on that too.

🤔 Why has it worked?

We don’t like to lie: not all our videos work this well and that’s only natural – we constantly have to try new things that don’t always turn into number one best selling ads. But if the key elements are right, we have a very good chance of making a hugely profitable video.

What elements are we using that you can also implement?

🪝 The hook

• several hook (first seconds) variations. It’s useless to have a good ad if you’re getting a thorn in your side. You can change the text, location, character, etc.

• the hook and the video are relevant to your target audience, so they’ll watch. For this video, the target audience was couples who know it would be nice to give something unique and personal. Because of this, the text in the hook was something they could immediately identify with:
  
  • “POV: finally giving a personal anniversary gift.”
  • “I made it for my girlfriend for our anniversary”

⭐ Product introduction

• the product is in the focus, but at the same time it’s as if the giver is saying “the book is all about us and what I love about it”. Here it is important to emphasise why this is beneficial to the customer, rather than stating boring facts.

🚫 Resolving problems

• alleviate the buyer’s “been there, done that” doubts, so we can better convince them that they will appreciate the gift, not just leave it gathering dust at the bottom of the drawer. You can also use reviews, guarantees, delivery info – the aim is to answer the strongest questions the customer has (Will they like it? Is it good quality? Is it a scam? Will it be here by Friday?)

📣 Call to Action

• The exact CTA (Call to Action) at the end of the video was: “Gift joy with a unique gift!” Without a CTA you can lose a lot of customers. If you don’t tell people what to do, most of them won’t act on their own towards purchase.

🔥 Extras:

• Trending sound
• Great actress

🤷 Would this work for me too?

A well-constructed ad video can bring millions of dollars to an SME, but proper scaling cannot be achieved without the following in e-commerce:

• a product or offer that is validated by the market and has a healthy margin (if you’re not sure you have a good offer, we recommend Alex Hormozi’s 100 Million Dollar Offers)
• If you have a landing page that converts well (ideally above 3%)
• fast delivery and customer service

❗❗Unless these are available, an ad cannot run successfully in the long term because:

• without sufficient margin/interest, we cannot increase spending. For example, if you expect to spend a maximum of 3 EUR on a purchase, it is difficult to do so for a million dollar spend.
• For a website converting between 0-1%, it is difficult to achieve a high revenue, as it is not primarily an advertising problem. If you manage to increase the conversion rate from 1% to 2% (i.e. 2 out of 100 people buy instead of 1), you have much more room to advertise, since you can spend 2x as much on a single purchase.
• if customers don’t receive their package on time and there is no response from the brand, this will soon show up in your ratings, and therefore the conversion rate of new enquiries will drop significantly

👉 But if your product and infrastructure are good, new ad videos that are constantly being tested and replaced can be your next stepping stone for scaling your business online.

Hopefully, the case study is useful and you’ll be able to spice up your own brand videos or at least be inspired. And if you’re already growing at over 200 000 EUR a year but would like to outsource the production and even the advertising of your videos, book a free consultation with us by clicking the button below.